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About J.D. Power and Associates

Founded in 1968, JD Power and Associates is a global marketing information services firm that offers consumer ratings on products and services ranging from automobiles to restaurants and is a part of the Information and Media Services Group of McGraw-Hill. J.D. Power and Associates is probably best known for administering car customer satisfaction tests.

The J.D. Power automobile survey in Britain is an independent survey conducted on all automobiles, which are two years of age at the time of publication and ratings and comments are from the public who have purchased the automobile new and has owned it for two years. Satisfaction is rated on several criteria. The Great Britain J.D. Power and Associates then add up the several thousand marks obtained in each area for every automobile to obtain an overall score. This process has made it a renowned source of influence amongst British motorists.

However, there are critics of J.D. Power who point out that the company sells its services and is a profit driven organization. Therefore, its findings might be relatively biased when compared to a not-for-profit organization such as Consumer Reports.

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